5 reasons why your revenues aren’t growing

5 reasons why your revenues aren’t growing

Every company is working in the industry to earn revenues as these revenues are the life-blood for them. After all the efforts put in, to accumulate the resources, align them as per the needs of the market, develop a particular type of product, produce it in numbers and deliver it in timely manner, still if the revenues do not grow as planned then all the activities carried out above seem meaningless. However, the whole above mentioned procedure should not be condemned and the focus should be on one question “what is not working?” Getting the answer to this question and aligning the whole procedure in accordance is the essence for a successful revenue growth in the long run. Following are the issues that must be settled if you want your company to progress as planned;
1.     Focusing on value addition instead of innovation
Adding value for your customers is a good tactic, but in a supportive manner, it should not be treated like the primary objective of your company. On the other hand, innovation is certainly the one that should be among the primary concerns of the company. Nokia is the biggest example in the recent past that was taken over by innovation giant Microsoft. Once Nokia was leading the cell phone industry but since its main focus was on value addition and not on innovations it lost its grounds.
2.    Not facilitating your regular customers
This is where the value focus of the company should be. Give some discounts to the regular customers because this will add to the company’s goodwill and it will also help in keeping the customers intact. Some customers bring in a whole network of other customers with them; now imagine if a company turns such a customer into a dissatisfied customer then this will certainly damage the overall sales as well as the image.
3.    Products should be designed around the needs of the customers
Your company really needs to understand what the buying priorities of its customers are. Pushing the right buttons with your products and services allows them to imagine that there is no life without your brand.
4.    Good salespersons are not good enough
This is pretty conventional matter and many of the readers might disagree here, but good salespersons are useless because the ideals that are driven by the innovation junkies are far superior then those of salespersons. Passionate about their job, innovation junkies can really create an imaginative world and turn it into a real one by delivering the product insights in a perspective of unspoken customer needs.
5.    Too much sales focus instead of demand focus
The last but probably the most important root cause of paused revenues of your company is the excessive focus of the company on sales instead of market demand. Revenue is the prime concern for all profit oriented corporations however; too much emphasis on one particular item of income statement is not advisable. The main objective of the company is to create products around the needs and wants of the customers and an increased sales figure is assured.

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